For Thursday, 9 April

I updated the Schedule comment for Thursday with the following info, but since there’s a lot of it and the comment space is a bit cramped, I thought you might like to see it here:

Watch each of the ads below twice: once to take it in, and then again with your finger on the pause button, looking for details about how they’re constructed: realism/fantasy, objectivity/subjectivity, narrative, visual style (cinematography, mise en scene, editing, and sound):

Also read this short but intriguing post about the ways Molsen advertises differently to male and female audiences.

From Tuesday:

  • Volkswagen’s “The Force
  • Apple’s iPod ads 2004-2008 (the video chains several of them together).