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Attached is my “Persuasive Media Analysis” over the Netflix documentary “The Game Changers”. It is a very informative and engaging film over why a plant based diet is more sufficient than a carnivorous diet. I encourage you all to watch how several athletes and doctors watch their strength, stamina, and energy levels rise once making these dietary changes.
I have decided to use the informative documentary, “The Game Changers” as my proposal. This Netflix original uses scientific doctors, professional athletes, actors and world record holders to persuade viewers that a plant-based diet is the most efficient and productive in living a healthier lifestyle. I particularly chose this argument because as an athlete, we are forced to entertain the most optimal level of nutrition in relation to our physical performance. Therefore, by utilizing top tier individuals with built statures like Arnold Schwarzenegger to advocate for vegan diets, viewers are then more apt to believe that animal remnants and by products are not healthy. Specifically, the documentary uses persuasion and identification to manipulate the audience into believing that athletes can maintain and build muscle through a plant-based diet by performing scientific experiments with diverse individuals. In conclusion, “The Game Changers” employ a set of implicit and cinematic characteristics by having UFC fighters, female and male olympians, NFL players, firefighters, and others compare and contrast the benefits of a plant-based diet to a carnivorous diet.
The article Narration as a Human Communication Paradigm: The Case of Public Moral Argument proposes a theory of human communication and the attainable notions of the narrative paradigm, which is demonstrated through the analysis of the current nuclear controversy and The Epic of Gilgamesh. The sole purpose of this piece is to compare and contrast the nuclear warfare, a public moral argument, and the rational world paradigm while suggesting that the narrative paradigm is the resolution to these issues.
To better understand and comprehend Fisher’s work, a definition of “narration” and “paradigm” are relevant. “Narration” is a series of actions or deeds that are separated into two traditional strands of rhetoric: argumentative, persuasive theme and the literary, aesthetic theme (Fisher, 1984). There are 5 presuppositions that structure the narrative paradigm located on page 7 and 8. In short, these presuppositions are the base of the narrative paradigm where humans find their nature as “reasoning-valuing animals” (Fisher, 1984). Furthermore, “Paradigm” is the entirety of human communication and public or social knowledge. Specifically, “The Rational World Paradigm” contains 5 presuppositions (found on page 4), which insinuates that humans are rational, but the ability to be competent in an argument is learned. In conclusion, Fisher suggests that narratives enable us to engage in personal interactions, because we all are raised amongst narratives that intertwine with our own. In contrast, the rational paradigm is a section of consciousness because we have been educated into it. Nevertheless, a narrative paradigm resolves the problems of the public argument because it is the ground for resolving the dualism of modernism and is a moral construct (Fisher, 1984).
Now, “The case: public moral argument” is based on the ultimatum of life and death and refers to public controversies or moral debates. The book The Fate of the Earth brings into context the nuclear warfare controversy as an obvious case of a public moral argument (Fisher, 1984). The nuclear warfare controversy depicts the option for life over death as the characters lack a grasp on reality and national sovereignty when bearing witness to nuclear annihilation. However, the distinct strategy is reaffirmation towards moral concern and a resolution to the group that the government and society may be publicly committed to (Fisher, 1984). Jonathan Schlell’s concluding argument in The Fate of the Earth is an example of a moral argument. Here he states, “Either we will sink into the final coma and end it all or, as I trust and believe, we will awaken to the truth of our peril, a truth as great as life itself…” (Schell, 2000, p.231)This example reminds me of the production Cinderella Man. In Cinderella Man, James J. Braddock was a day laborer barely making ends meet for his famished loved ones during the great depression. After winning a shocking upset in the boxing ring, he is dubbed the “Cinderella Man” for turning his rags into riches and therefore choosing “life over death” in regard to the public moral argument.
Lastly, Fisher explains that the main character in The Epic of Gilgamesh spends his youth in fame as a tragic hero until his soul mate, Enkidu, dies in an epic battle. His journey, filled with torturous challenges, comes to an end when he learns that death is inevitable (Fisher, 1984). Gilgamesh then saw the value of immortality in the monuments that one leaves behind, and that life is the fullest when love is received and reciprocated (Fisher, 1984). The Epic of Gilgamesh suggests similarities to the famous movie, The Wizard of Oz. In this classic, Dorthy learns valuable lessons from the scarecrow, tin man, and cowardly lion, on her way back to kansas after her rigorous voyage. The renowned wizard even states, “A heart is not judged by how much you love, but by how much you are loved by others.”
Link to the article: https://acpm14.files.wordpress.com/2014/08/fisher-narration-as-paradigm.pdf
References
Fisher, W. R. (1984). Narration as a human communication paradigm: The case of public moral
argument. Communication Monographs, 51(1), 1-22. doi:10.1080/03637758409390180
Felming, V. (Director). (1939). The Wizard of Oz [Motion picture].
Howard, R. (Director). (2005). Cinderella Man [Motion picture].
Sandars, N. (1972). The Epic of Gilgamesh. London, CA: Penguin.
Schell, J. (2000). The Fate of the Earth: And, The Abolition. Redwood City, CA: Stanford
University Press.